My Custom Avatar: A small business owner who values her customers just as much as she loves the environment.
My prototypical customer is a young, millennial who has recently opened up their dream coffee shop, that is not just a coffee shop, but a destination point of the people of her small town in Oregon. My customer loves people, animals, and the planet, which is why she is so invested in making a restaurant that is so dedicated to recycled materials, little to no waste, and biodegradable straws. When my customer isn't working, she can be seen out by the ocean or hiking up a mountain to a waterfall. She is also obsessed with yoga and will do yoga anywhere, anytime. They drive a gray Toyota Prius with a "coexist" bumpersticker. My customer does not really enjoy television and only watches shows on Netflix because she does not even have cable at her house. My customer is not married and does not have any children, because she is young and does not want to be tied down, yet at least, because she has many thing to accomplish before that happens. My customer loves to read books of all different genres, but she finds to be her favorite ones are bibliographies because she is interested in learning people and figuring them out, especially who they really are rather than what people think of them as. My customer is a well known liberal who chooses to voice her opinions. She would often be found fighting for peoples rights and in the front of any rally. My customer is 27 years old, but if you ask her she claims to be a past 21. She lives in a small, cute house outside of Portland. It is not a tiny house, but it is by no means big either. My customer believes that simplicity is key to appreciate things in life. She also describes how every night before bed she mediates and reflects on the day. She describes this as "keeping sane in a world that is so busy."
Something that I find I have in common is our love for the outdoors and appreciation for the beautiful Earth we are blessed to live on. I have visited Oregon before and loved it there, so I understand why her hobbies are what they are. I would love to hike waterfalls everyday if I had the opportunity to do so. I think we differed a lot in some aspects, but we were the same when it came to our love for the environment and going on cool adventures. I think we shared this passion because that is somewhat the objective behind my product: a better, well functioning use of a straw, but that is better for the environment. Because we both had the same goal of keeping our planet safe and healthy, it is no shock that we share the same trait for the love of the environment.
I loved the details you added to tell the story of your typical customer. I think your customer is someone I can relate to and I would probably be a customer too if I had my own business. I feel like your typical customer would be found in places like LA or NY as well. It just sounds like someone that is really progressive and full of youth.
ReplyDeleteHello Danielle,
ReplyDeleteYou gave some great details about your customer avatar. I feel as if you put a lot of thought into character. I feel like your customer also likes to do de-toxic practices such as face-masks and kale/green tea drinks. She seems to very adventurous maybe due to her young age mentality. She seems like the stereotypical millennial where she is very into fitness and the environment. She is probably more holistic and less materialistic.
The organization of your post is great and really shows where each aspect of the assignment is. You have a lot of great details in your description of your customer. You really told your customers story and made me feel like I can see them in my head. The picture also helped as well, but I think that you could have stated their gender more clearly.
ReplyDeleteDanielle, as you went further into detail about your customer and how her lifestyle reflects her true concerns about the environment, I became more intrigued. As more negative things are happening in the environment, I believe that the size of your customers will grow. As time goes on we will be more invested in your product because we will need to take more steps in taking care of our environment. Great job!
ReplyDeleteHey Danielle, I can tell that you have a good understanding of your prototypical customer since you were able to include several details and examples regarding their lifestyle. Paying attention to their hobbies and the things they value the most are essential are those are the things that primarily drive the consumer buying decision. Great job with your post!
ReplyDelete