1) My name is Danielle Romanello and I am from the state of Florida. I pride myself on being a hardworking, organized person who is wanting to make a mark on the world. I love to travel around and appreciate the pure beauty that the world has to offer. My aspirations are to make a mark on the world because I feel like we, as human beings, abuse the beauty we have been given by nature. I want to start my business because I want to make my mark on saving the world. I think this biodegradable straw business will allow me to feel like I make my mark. I want to phase out the plastic straw, and create the norm of plant-based straws in every place that contains straws, and get rid of plastic straws in all.
2) I will be solving the customer's unmet needs with a straw that is functional, easy to use, and good for the environment. This straw will provide a better drinking experience for the customer, while also being good for the environment so they can feel good about their impact on the world. I will be selling this product to restaurants and businesses that offer drinks and use straws, but it will impact both the company and the company's customers, resulting in both parties being happy. I am offering a 100% plant-based straw that has the consistency of a plastic straw, yet is also 100% biodegradable.
3) I am offering this product to restaurants who want to make a postive impact on their environment, whether by choice or by law. My marketing target for my product are local, smaller businesses in cities where plastic straws are outlawed, selling my biodegradable straws to them. From their I will try to market to the bigger companies, and distribution centers who supply products for larger corporations. This market is in the restaurant and tourism industry, where I will supply these conservative straws that leave a postive impact on our environment.
4) My market cares about this product for two main reasons. One, they want to make their customers happy and at the moment, the paper straw is not doing it for their customers, leaving them unsatisfied with their drinks. They also care about my product because it will give them a better option for their paper straw, while making a good impact on the environment. My market can now claim to be "Environmental friendly" as they use my postive- impact straw that leaves them and their customers happy.
5) What separates me from everyone else is that I make a product that gives you the best of both worlds, its good for the environment, yet it has the consistency of plastic. Right now, the issue is that paper straws are not liked by the customer. Yet, they are forced to be used because plastic straws are looked down upon, and even illegal in some places in the United States. My product gives you a content customer and a clean footprint on the world, truly the best of both worlds.
I feel like all these aspects fit together perfectly. As someone who loves the outdoors and the environment, I hate paper straws more than anything. I also know I am not the only one who does. I do not believe that paper straws are the answer to this, therefore I created a biodegradable straw that leaves the Earth better after use. I feel that the restaurant industry has their hands cuffed, in a way, because they cannot use plastic straws, yet are not happy giving their customers the flimsy paper straws. I feel like my straw will make everyone happy and it will bring people together, as they are drinking from it!
I took away that my idea napkin was easy to follow and read, as well as the fact that there is a market out there for my product. A lot of the comments I received described how they too hated paper straws and thus I felt like I really had a good, useful product. In this post I focused on being more details on who exactly I was selling my product to and how it was going to impact various people, not just one specific group.
Your post is very well organized. I honestly have no criticisms for your idea napkin because I think that your product is very relevant and you have been executing it very well. I am completely on board with the biodegradable straw because not only does it help the environment, but it makes it seem like a regular straw which is what people are used to after it being used for such a long time.
ReplyDeleteI like how you refined your idea napkin to be more specific about some details. Taking all the information you have collected since the first idea napkin and putting it into this one really makes you sound like you know exactly what you're doing with your business. I enjoyed all the parts and how organized the post was as well.
ReplyDeleteHello Danielle,
ReplyDeleteAfter looking back at your last napkin idea, I see how much improvement you have made in your attention to detail. You explained your product more in-depth this time around. You definitely took the advice given to you in the comment section. I believe adding the additional information on how the customer/consumer benefits from an indirect aspect for the environment and a direct aspect through emotions and how the straw would make them feel 'happy.'
Hey Danielle, I want to start off my saying that your post was very organized and easy to read. It's evident that improvements were made from the last idea napkin. A lot more detail to certain aspects was given this time around and adding more detail truly gives the reader a better overall perspective of how the product impacts others. Great post!
ReplyDeleteDanielle, I can definitely tell how you have made improvement since the last time we constructed an Idea Napkin. Your explanations are more in depth and it is apparent that you took the advice that was given in the comment section. Your post was easy to read and even after reading over it one time it seems you know what you are doing and headed in the right direction.
ReplyDelete