I chose to read the boo, The Art of Social Media by Guy Kawasaki. The general theme of this book was about using social media for your personal development or business, as well as different tools, tactics, and techniques that could set you apart from the rest. Each chapter discusses different aspects that people look at and he gives the reader insight and tips on how to use each tool. He even provides hyperlinks (if you have the online version of the book) to make it as simple and as easy as possible.
This book really allowed me to see a different side of entrepreneurship than what Pryor is typically discussing in class. For example, we are usually learning about how to run a business fundamentally, or how to sell a business to investors, or even how to sell a product to a market. Yet we do not really discuss the outside tools we can use to help reach our market, which is what this book does. Even more specifically, this book discusses how a business can reach its market for free, and how to use different tactics on social media to really draw in its customers. Of course this class talks about selling to the market, but I really feel as if this book gives more in-depth, real life examples and guides on how to do this. I feel as if this book is like another branch that is not gone into deep discussion about in this class, which is extremely helpful, especially for people our age who use social media everyday.
Based on this book, I would create an exercise where you are to create a social media account for your business/product, and then use a set number of things that the book mentions. For example, making a post a way they describe how to, posting the numbers of times they say to, or just using the tools that the book mentions in order to help promote your business. This would be an assignment that would be worked on all year long, I feel like, and then it will allow you to see how your page/ social media grows from the beginning to the end. I feel like this assignment will not only get the page up and running, but also will allow you to be in a good position to sell your product once the class is over.
What I learned throughout this book is how you can 'trick' your followers on your social media pages. For example, they mention how if you post certain colors, or a certain picture, or a certain title then the viewer's are much more likely to click on it and read it. Even if they do not buy the product or subscribe, or whatever the case may be, they are at least spending time on your site. This was the most interesting part to me to learn because I have found myself doing this, and did not even realize that this was their tactic.
I like how you separated the answers to each question into different paragraphs and stated the question in your answers. It helped with the organization of the post. All of your answers were well thought out and it made the book sound very interesting. I really like all of the detail you included in your answers as well, it really added extra enthusiasm within your post.
ReplyDeleteHello Danielle,
ReplyDeleteI'm surprised that social media was included in Guy Kawasaki's book because social media is a relatively new concept and method in the marketing world. I'm even more surprised that he knows tricks that get people to click or read certain pages more because of the coloring or titling. I appreciate you showing that with us because I will be looking out for some of those methods when online.
This seems like a really interesting book to read. I have always been interested in the social media world of business mainly because I don't get how it works. It seems so hard to gain a big follower base on social media than in person or with face to face businesses. I agree with how this is a completely different area of entrepreneurship than what we are learning. I would like to see social media as a bigger topic in this class mainly because of how online everything is these days. Great post!
ReplyDeleteHey Danielle, I learned quite a few things while reading your post. Social media is a large part of our generation and the concept is pretty recent so I was surprised to see that being talked about. Nowadays, if a company wants all-around success, they need to be well rounded in all aspects including social media. The information about 'tricking' people on social media was also nice to read about. Great post overall! Keep up the good work.
ReplyDeleteDanielle, I found it interesting with your discussion on tricking people on social media. Also, I believe it is important that companies really take their marketing through social media seriously. It consumes so much of people’s everyday life that the best way to get something out to the public is through social media. Overall, I learned a lot from your post and think you did a great job.
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ReplyDeleteHey Danielle,
ReplyDeleteYou did a great job with this blog post, and it was particularly interesting to see a different side of Entrepreneurship from what we usually see in this class. You did a great job in explaining what the difference was, how it applies to Entrepreneurship, and how it applies to (and is different from) this class. Great job!