23A Your Venture's Unfair Advantage

•  List of a resources:
• hardworking
• Valuable: helps you product the product
• Rare: not necessarily, it is just something you possess inside you
• Inimitable: yes, this can trickle down if someone is above you or next to you
• Non-substitutable: yes, depending on the person
• environmentally-friendly product:
• Valuable: Yes, a lot of people today want to be associated with this term
• Rare: Yes, because it costs more to be this, therefore people are not willing to do it
• Inimitable: Somewhat, but people are lazy and do not want to go the extra mile to do so 
• Non-substitutable: Yes, but those are not to the quality this product is (like paper straws)
• maintenance product (do not need a lot of space/equipment):
• Valuable: Yes, low costs result from it
• Rare: Yes, because a lot of businesses need a lot of space, machines, trucks, etc. 
• Inimitable: Depends on what the product is, if it is small and easy to make then yes
• Non-substitutable: Yes if it works for their business model
• casual atmosphere:
• Valuable: Yes because people want to work for you
• Rare: no depending on the field of business
• Inimitable: Yes extremely
• Non-substitutable: Yes because anyone can make up their business culture
• goal to change the world:
• Valuable: Yes extremely, because people want to say they are making an impact
• Rare: Yes, because not a lot of people actually do
• Inimitable: Technically yes, although it would take research to see if it really is. 
• Non-substitutable: Yes, but they are much poorer quality than my product
• organized
• Valuable: Yes, without it a business could not run
• Rare: No because other places can have this 
• Inimitable: Yes, very
• Non-substitutable: Yes, if it is ran by the correct people
• low-cost inventory:
• Valuable: yes, makes for a higher profit margin
• Rare: Depending on the product yes/no
• Inimitable: No because it directly pertains to the product, you cannot just change this because you want to, it has to do with the product market
• Non-substitutable: No, because it deals with the product directly, and you cannot just go and change your product. 
• mobile:
• Valuable: Yes, you can work from a lot of places, easy to move and reach more people
• Rare: Depending on the product, yes
• Inimitable: no because of the product
• Non-substitutable: no because of the product 
• relatable product:
• Valuable: Yes, people want to invest in this because it is used everyday, as well as a big market right now
• Rare: No because the product is used so much
• Inimitable: Yes, because it is not hard to make a straw technically, but with my plant-based method it is harder
• Non-substitutable: technically yes with paper straws, but that is who I am trying to combat
• convenient product:
• Valuable: Yes, people will use it everyday
• Rare: No, because people use it everyday
• Inimitable: Yes, because there are already a lot of these out there, but no because mine is different than the average guy
• Non-substitutable: Yes, but not as well (ie: Paper straws)
•  simple
• Valuable: Yes, easy to use
• Rare: No because all straws are simple
• Inimitable: Yes, as it already is done, I am just making it better
• Non-substitutable: Yes because the product is already simple to begin with 
• affordable:
• Valuable: Yes, makes it easier for people to purchase (restaurants)
• Rare: Depending on the product, yes, as most things labeled "environmentally-friendly" are more expensive
• Inimitable: Depending on the product, yes, but often you cannot make it affordable due to constraints
• Non-substitutable: Yes as long as their prices are the same
• I feel like my top resource is that it is environmentally-friendly because so many people want to describe their business as such. As plastic straws are going away and even being outlawed in certain cities, it is forcing companies to be environmentally-friendly, specific in their use of paper straws. Yet, so many people hate paper straws, so I am there to product a better alternative. I feel like this is my best asset because it works better than other environmentally-friendly options, yet it is still good for the environment, even better actually. I feel like the people who are forced to use a product like mine due to the outlaw of plastic straws will enjoy my product, but also the companies that simply want to show they CHOSE not to use plastic and are trying to be more environmentally friendly. This allows me to reach so many more customers, and also saving the environment at the same time.